Campbell394: 2015

Wednesday, April 1, 2015

Downtown Lynchburg Signage

Logo is eye-catching and message of purpose is clearly displayed.

"Modern" twist on a classic Barber shop sign. Art Deco-based serif typeface works well to exude elegance and luxury.

Logo is well designed and typeface grabs target attention. Combination of serif and sans serif works well with clean legible lines.

Definitely has a clean design - coloring and layout help draw target to the display. Legibility is key.

Sleek and Sophisticated - draws in the "fine living" clientele and combination of sans serif weights creates hierarchy.

Typeface choice works well with purpose. Layout and tangency of title need a little tweaking.

Nice handwritten typeface - not necessarily the best choice in terms of purpose. Not enough information.

Clean and legible sans serif type. Leading could be smaller.

Unique-ties to purpose and audience but difficult to read based on placement. Kerning and leading could be bigger.

Funky and fun combination of typefaces. Fits purpose of a unique environment.

A little bold and band in terms of color and layout but effective in message.

Nice concept of layout - grabs attention but kerning could be larger for legibility.

Legibility is not so good. TOO many signs to understand purpose.

Body copy too small - could have used a serif typeface. Stars distract from information. Not sure who the target audience is.

Nice spacing, size is hard to read.

Leading is too big compared to the size. Not sure the target audience if it wasn't in the name.

Window display cool up close but from a distance is illegible.

Background pattern with color made legibility difficult.

Lots of white space -arching words?

Wednesday, March 25, 2015

InfoGraphic Inspiration

Info Graphics Common Characteristics:

1) Colorful imagery to draw reader's attention.

2) Layering of information to create depth.

3) Image is the visual representation of the information.

4) Use of arrows and or pointers to draw specific points of information to the front.

5) Only a few examples of informational hierarchy vs. visual.

6) Very few examples of legends.

7) Several examples of breakdown an image into smaller subsections of information.

8) Continuity in color scheme-based on subject and message.

Steps to Designing an Info Graphic:

1) Subject and Message: I need to establish which statistics I want to use to have the greatest effect. Because Art Nouveau stylization is not a text-heavy aesthetic I want to use information that hits hard and fast, and integrate it into the overall design so it fits well with the images.

2) Keep with the Style: I want to make sure I stay as close as possible to the organic shapes used by Mucha but also modernizing the overall layout to contain as much information as possible.

3) Find a simple and engaging color scheme.

4) Legend-depending on how I can design a pie chart in the coffee cup I need to also consider the legend.

5) Knowing my audience-that way I can design an effective message.